Quality goods & obvious advice for Arizonans.
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what we're about
We believe in stating the obvious…especially when we’re talking about Arizona.
We love our home state, but sometimes it needs an introduction. A disclaimer, if you will. The traits that make Arizona so endearing can also be downfalls. We love fall, winter and spring here (indistinguishably called the glory days) but summer is another beast. It sorts out true Arizonans from the rest. IT’S SO HOT. Obvious, right? But we all say it anyway. Just like we have to remind each other to "Stay on the Trail," or "Park in the Shade". We strive to make light of and celebrate our state!
Want to join us? Spread the #ObviAZ love online and share your shirts, hats, fun advice and favorite parts of AZ!
why we do it
We want to bring our community together with fresh local gear. We’re all for celebrating our home state, but we also think it’s important to do it with a sense of humor. Our favorite state has its quirks, and we like to have fun with them. That’s where our obvious phrases come in – they’re rooted in truth and are a wink to other Arizonans!
We are genuinely concerned about your safety. OK, maybe not that concerned... but if you think about it, all of our advice is spot-on. We don't want to see any more cactus-pricked, scorpion-stung, overheated mountain-wanderers being rescued by helicopters. If you're prepared, and "in the know", then by all means go ahead and blaze your own trail and go crazy. But for everyone else, heed our advice and stay safe. It's the wild west out there. Sorry, southwest, that is.
We appreciate a good laugh. Over here at ObviAZ, we don't take ourselves too seriously. We know life is too short and Arizona is too beautiful to not appreciate the time we have. Go outside. Have fun. Play with your dog. Get off your phone. Stop reading this.
